Morph Salon and Barber
Morph is a modern salon and barber built on the belief that great style is for everyone. The site focuses on clarity, approachability, and easy booking. Reflecting their commitment to all-inclusive styling and a welcoming, client-first experience.
Website
Objectives
Morph Salon & Barber came to Altas ready for a full digital facelift. Their previous site functioned mostly as a splash page, pushing visitors off-site to a third-party scheduling tool with little brand cohesion or personality.
As an all-inclusive, LGBTQ+ friendly salon and barber, Morph wanted a unified online presence that truly reflected their values, their atmosphere, and the experience clients know and trust in the chair. Owner Natasha brings deep expertise, warmth, and consistency to her work — and the website needed to match the confidence and connection that keeps clients coming back.
Solutions
We delivered a complete rebrand and rebuild from the ground up.
Morph received a fully custom website paired with private hosting and a seamless, built-in scheduling experience using Amelia Bookings — eliminating friction and keeping the booking flow inside the site instead of feeling like a detour.
Visually, we leaned into a bold, energetic orange that mirrors Natasha’s personality, balanced with a warm tan secondary color to keep long-form reading comfortable and approachable. Each service was given its own dedicated page, supported by a modern menu system and an “All Services” overview to make discovery easy and intuitive.
Altas handled all copywriting, optimized and compressed imagery, refined typography, and implemented Google Analytics tracking. We also audited and aligned the site with Morph’s existing Google Business Profile to protect and improve SEO performance.
With over 60% of Morph’s bookings coming from mobile users, a responsive, mobile-first UI was essential. The final result feels fast, unified, and effortless — with private hosting delivering top-tier performance and load times that match the premium experience inside the salon.
Results
Following launch, Morph experienced a 40% increase in monthly search volume while maintaining existing SEO rankings through clean structure and updated schema.
Natasha was thrilled with the outcome — and so were her clients. The bold color palette, clarity of navigation, and ease of booking have all been repeatedly praised. Most importantly, the site finally feels like Morph.